About

Founded by a parent and digital media expert who wanted to provide an option to help protect children online without compromising their privacy, Bark empowers parents to work with their children to keep them safe.

Combining the smartest technologies with a fundamental respect for parents' time and children's privacy, Bark alerts parents only when it detects a potential threat – be it sexting, cyberbullying, or even suicidal thoughts.

Unlike traditional monitoring tools that require parents to comb through every single activity or that use keyword searches ignoring context and history, Bark utilizes data science, machine learning and pattern matching for more accurate alerts. These alerts are combined with research-based, actionable recommendations for addressing the issue head-on, putting more power in parents' hands to help address digital dangers.

We are happy to let you try Bark for free so that parents can see how easy and helpful Bark is. To get started, simply sign up and work with your child to connect their email, text, and social media accounts.

Help protect your child online today.

Leadership Team

Bason3Brian Bason, CEO
As CEO, Brian founded Bark as a solution to help parents work together with their children to navigate the dangers of today's digital world. An entrepreneur with more 15 years of experience as a technology product lead and executive, Brian is also a parent who knew he could address a critical void in Internet safety solutions by creating one that is easy for parents to use while also affording children their privacy.

Most recently, Brian was Chief Technology Officer at Niche, a solution that helps advertisers collaborate with influencers across social media, which was acquired by Twitter. He also co-founded and served as CEO of CrowdStream, a mobile platform connecting touring bands, brands and consumers across mobile and social media, which was acquired by RadioIO. Previously Brian served as Chief Technology Officer at YouCast Corp., which was acquired by SocialChorus.

Brian graduated from the University of Colorado with a degree in Physics. He resides in Georgia with his family.

BrandonBrandon Hilkert, CTO
As CTO, Brandon is focused on delivering technology solutions to help protect our children from the dangers of the internet. As a technology leader with more than 10 years of industry experience, Brandon is also a parent of two young children and wants the internet to be a valuable place for them to learn while also being protected.

Most recently, Brandon was Engineering Lead at PipelineDeals, a SaaS CRM. He's also co-founded and served as CTO of Meeteor, an application that leverages social data to make introductions to people you didn't know, but should. He also recently wrote a book on building Ruby gems.

Brandon graduated from Virginia Tech with a degree in Mechanical Engineering. He resides in Pennsylvania with his wife and two children.

JordanTitania Jordan, Chief Parent Officer
As CPO, Titania is Bark's resident factotum, her role spanning across product, design, copy, customer acquisition and education, and media relations. Titania has tremendous experience at the intersection of families and technology, formerly serving as CMO at KidsLink, co-founder/CMO at Privet, and Executive Director of Band of Coders Girls Academy.

Titania has appeared on numerous national and regional programs, is a regular speaker at conferences such as DigSouth, Mom 2.0 and Dad 2.0, and emcees events like the Atlanta Hawks Agency Shootout. Titania was named a tech "Innovator and a Mother of Invention" by The Atlantan in 2015 and one of the “Women Who Lead & Light Up Atlanta’s Tech Ecosystem” by Hypepotamus in 2016.

Titania holds a BBA in Marketing, and enjoys painting and building some pretty sweet LEGO cities with her family in her downtime.

NoftsierTara Noftsier, VP Strategy and Education
As vice president of strategy and education, Tara connects schools, nonprofits and communities to build awareness of the challenges, risks, solutions and opportunities associated with children's online lives. She also oversees Bark's fundraising platform, which gives a percent of sales to participating schools and organizations.

Previously, Tara served as senior market development manager at littleBits, where she drove key strategic education initiatives, led the online education platform and developed community partnerships. As a seasoned marketing and communications professional, she has developed award winning marketing campaigns while leading brand development and growth.

Tara graduated from the University of Illinois at Urbana-Champaign with a degree in communications. Tara is a mother and a grandmother, and in her spare time is an avid bike rider and sculptor.

Advisors

RandiRandi Zuckerberg, CEO at Zuckerberg Media
Randi Zuckerberg is an entrepreneur, investor, bestselling author, and tech media personality. As an early executive at Facebook, she created Facebook Live, now available to two billion people worldwide.

After noticing that she was one of way too few women in tech, she founded Zuckerberg Media, with the mission of introducing children - especially girls and underserved communities - to tech and science in a fun way, in the hopes that the billion dollar tech companies of the future will feature more diversity.

Randi is the creator and executive producer of DOT, an animated television show on NBC Universal, CBC, Hulu, and dozens of networks worldwide, about a tech-savvy girl named DOT and her friends. She hopes DOT will give young girls a much needed techie role model. Randi also hosts a weekly business radio show on SiriusXM and is the best selling author of three books.

LevickJeff Levick, EIR at Greylock
Jeff served as Spotify’s Chief Revenue Officer for the past five years, leading Spotify’s global commercial business. In this role, Jeff oversaw Spotify’s subscription and free revenue businesses and led the company’s global revenue businesses -- free and paid -- as well as global business development strategy, new market expansion and revenue operations.

Prior to Spotify, Jeff served as President of Global Advertising and Strategy for AOL where he was responsible for overall revenue business including premium display, Advertising.com, research, marketing, ADTECH, and branded entertainment.

Before AOL, Jeff held various global roles at Google where he was an original member of its advertising team in 2001. Jeff held many roles at Google and was eventually promoted to Vice President of Industry Development and Marketing, Americas. Prior to that, Jeff was the first ex-pat sent to London and and served as the Director of the European Vertical Markets Group, and was a member of Google’s executive management team for Europe, the Middle East and Africa (EMEA).

UhlsYalda T. Uhls, MBA, PhD, Author of Media Moms & Digital Dads
Dr. Yalda T. Uhls, a child psychologist scientist, works with schools, non-profits and companies. Her understanding of the academic literature along with her many years of senior management experience in the entertainment industry for companies including Sony and MGM allow her a unique and relevant perspective. She is passionate about translating science into useful knowledge and takeaways for parents, organizations and educators. Her position is balanced, based in fact and relevant to those concerned with using media in realistic and positive ways to shape youth development. In addition to her consulting and other work, Dr. Uhls works with Common Sense Media, a national non-profit, as Director of Creative Community Partnerships and also does research with UCLA.

Dr. Uhls's research focuses on how media impacts the social behavior of preadolescents. The studies frequently have national impact and have been featured in Time Magazine, The New York Times, USA Today and NPR, as well as in many scholarly publications. Most importantly, as a mom of two digital teens (a boy and a girl) she has hands-on experience dealing with these issues.

ThorntonOtha Thornton, National Children's Advocate
Otha Thornton was installed as the first African-American male president of National PTA at the June 2013 National PTA Convention and Exhibition in Cincinnati, Ohio. He is a retired United States Army Lieutenant Colonel and his last two assignments were with the White House Communications Agency and United States Forces-Iraq in Baghdad. Thornton earned the Bronze Star Medal for exceptional performance in combat operations during Operation Iraqi Freedom 2009-2010.

Thornton received his bachelor’s degree in urban studies from Morehouse College and a master’s degree in communications from Michigan Technological University. He was also awarded an honorary doctorate degree from Michigan Technological University.

GoldmanCarrie Goldman, MBA, Author of Bullied: What Every Parent, Teacher, and Kid Needs to Know About Ending the Cycle of Fear
Carrie Goldman is the award-winning author of Bullied: What Every Parent, Teacher, and Kid Needs to Know About Ending the Cycle of Fear (Harper Collins, August 2012). Bullied has received a National Parenting Publication Award and a Mom’s Choice Award, both at the gold medal level, for excellence in educational skills and tools. Carrie Goldman and actress Chase Masterson created the Pop Culture Hero Coalition to bring together top bullying prevention groups and celebrities to teach students how to act as heroes against bullying in their everyday lives.

Carrie has written for The New York Times, CNN, Psychology Today, Huffington Post, Brain Child Magazine, Adoption.net, Babble, Alternet, and more. She has made appearances on NPR, BBC, MSNBC, CNN Headline News, Fox, HLN, HuffPost Live and Mondays with Marlo, along with countless other media outlets.

She travels around the country giving keynote addresses and running workshops for companies, universities, schools and community groups about issues such as relational aggression and social conflict; emotional intelligence, digital citizenship; restorative justice; the sexualization of girls and women; and the cultural effects of gender-based marketing.

Carrie received her B.S. from Northwestern University and her M.B.A. from the Kellogg School of Management. She lives in Illinois with her husband and three daughters.

LuxtonDavid Luxton, PhD, Professor of Psychology, University of Washington School of Medicine
David's research and writing is focused in the use of technology in mental health care. Much of David's work has focused on telemental health with an emphasis on clinical best-practices. David has also conducted extensive research in the area suicide risk and prevention. David's research interests also include the study of emerging technologies such as artificial intelligence applications in mental health care. David is presently editing a book on this topic . David is also Principal Investigator or Co-Investigator on several federally funded clinical trials including Principal Investigator of the Millennium Cohort Study and Millennium Cohort Family Study. David also provides subject matter expertise and consultation in the areas of telehealth and technology in mental health, and is a licensed clinical psychologist.

RobertsJohnathan Roberts, PhD, Professor of Psychology, Armstrong State University
As professor of psychology at Armstrong State University, Jonathan Roberts specializes in developmental cognitive neuroscience. In addition, he serves as the university's honors program director, serving 300+ high-achieving students. Jonathan earned his M.S. and Ph.D. in psychology from Virginia Polytechnic Institute and State University, and his B.A. in Psychology from the University of North Carolina, Wilmington. His research has been featured in numerous journals and conferences, including the International Journal of Psychophysiology, Developmental Neuropsychology, Association for Psychological Science and Southeastern Psychological Association.

HalpertBen Halpert, VP Risk & Corporate Security at Ionic Security, and founder of Savvy Cyber Kids
Ben Halpert is on a mission to keep all kids safe online. By day, he is the vice president of risk and corporate security at Ionic Security Inc. By night, he is a champion for the protection of children in cyberspace.

 Seeing a void in the conversation about online safety and cyber ethics for our youngest children, Ben created a nonprofit to foster appropriate decision making by the world's children as they grow up with technology. Savvy Cyber Kids, Inc. was founded in 2007 and continues to expand educational offerings.

Ben is an award-winning author of several books on this topic. The Savvy Cyber Kids at Home: The Family Gets a Computer is a picture book that teaches the concepts online safety and privacy to preschool age children. The Savvy Cyber Kids At Home: The Defeat of the Cyber Bully teaches our children how to appropriately respond to a cyber bully before they start playing in the virtual world. The Savvy Cyber Kids at Home: Adventures Beyond the Screen helps kids discover meaningful ways to have fun without technology. Ben has also spoken at conferences worldwide, most recently, TEDxKids@Vilnius and TEDxSaintThomas.

BrucculeriChristian Brucculeri, CEO Snaps
Christian is an entrepreneur in web and mobile products involving social media. Currently serving as CEO of Snaps, a mobile messaging platform for brands, Christian has previously filled product, business development, strategy, marketing, COO and CEO roles at B2B and consumer startups focused on mobile, media and tech. Christian formerly ran product and business at Airtime, and VP Investing and Business Operations at K2 Media Labs.

FowlerKaren Fowler, children's education and media expert
Karen is a multi-Emmy-winning producer who works at the intersection of entertainment and education. Karen was formerly the Exec in Charge of Production & Children's Development at CBC, and VP/Exec Producer at Sesame. As executive producer for children's entertainment powerhouses like Sesame Workshop, Hensen Brothers, Nickelodeon, Sprout and more, Karen is passionately committed to world-class, educationally sound, hilariously funny content for kids and families. Her work has won multiple Emmy's, including 10 awards for Sesame Workshop's The Electric Company.

BarnesAmy Barnes, Chicago PD
Amy began her career as an educator before pursuing a career as a Chicago police officer. Amy has worked both in patrol and covering gangs in her 13 years with the Chicago Police Department, and currently works in a gang unit with a focus on children and the usage and impact of social media.

Youth Advisors

Dana
Dana
Ava
Ava
Allison
Allison
Amanda
Amanda
Shelby
Shelby
Peyton
Peyton
Myrrh
Myrrh
Ashley
Ashley