Media Kit
Looking for story angles, subject matter experts, stats, data, or need help sourcing parents for a story related to kids and online safety? You’ve come to the right place. Visit our Newsroom for the latest stories on parenting in a tech world and advice from top experts around the nation.
Bark's 2024 Annual Report
Last year, Bark analyzed more than 7.9 billion messages across texts, email, YouTube, and 30+ apps and social media platforms. See what we discovered.
*Please contact us for an advance copy of the 2024 Annual Report.
Trends and Stats
Throughout 2024, Bark analyzed more than 7.9 billion online activities from teens and tweens across the U.S.
SELF-HARM/SUICIDE
37% of tweens and 60% of teens were involved in a self-harm/suicidal situation.
SEXUAL CONTENT
63% of tweens and 77% of teens encountered nudity or content of a sexual nature.
PREDATORS
4% of tweens and 7% of teens encountered predatory behaviors from someone online.
Bark Phone named one of TIME Magazine’s Best Inventions of 2023 list
Parents have been raving about our groundbreaking kid’s smartphone for a while, and now it’s also starting to pick up accolades from the press. TIME, PCMag, Safewise, Good Housekeeping’s Parenting Award, Mom’s Choice Award, National Parenting Product Awards, and more give it a top pick for online safety.
Looking for Story Angles?
*contact us for subject matter experts available for interviews on the following topics:
- Google rolls out AI to kids under the age of 13.
- Bark is now equipped with Talkspace!
- Just how Safe are Meta’s new Teen Accounts?
- Tech tips and takeaways you need to know after watching the Netflix hit, Adolescence.
- How Bark’s safety tools helped to catch AI-generated child pornography by a Mississippi teacher.
- The Bark Watch is here! Contact us for review samples!
- The Bark Phone is now being used to help treat adults with substance abuse disorders.
- How are kids really doing with the new school phone ban?
- How’s your ‘teen’ and ’emoji’ speak? Test your skills!
- Important iOS Safety Tips to know when deciding which phone to buy for kids.
Visit the Bark Blog for more trends and story angles.
GET CONNECTED
Need a Subject Matter Expert for a Story?
Looking for a speaker or subject matter expert in the areas of cyber safety, mental health, law enforcement, digital parenting or tech? Bark can also source parents and teens for interviews and provide stats on the latest trends in teenage online behavior. Please send detailed information about your story (including deadline) to our media relations team.
Assets
All-in-One Media Kit
A comprehensive zip file with our logos, product shots, flyers, executive headshots, and links to videos and B-roll
Bark Logos
Three Bark logos in different sizes and colors for print and web use
FAQs
Bark is a parental controls company that helps families keep their kids safe online and in real life. Our products include an app, a phone, and an in-home filtering device.
With Bark’s award-winning, advanced technology, parents can:
- Monitor texts, emails, photos and videos, files, social media platforms, and apps
- Get alerts for potential dangers in online activities
- Create custom screen time schedules
- Block websites and apps
- Track location in real time
- And more
Bark’s artificial intelligence (AI) scans for worrisome content in children’s texts, emails, photos, videos, and content in 30+ apps and social media platforms. Our state-of-the-art AI does more than flag simple keywords, however. Bark’s algorithm analyzes language in context and is trained to recognize the ever-evolving nuances of kid, tween, and teen slang — including memes, emojis, and more.
As kids grow into adults, we believe they need to learn how to live and thrive with technology — which is why we don’t give parents unfettered access to their kids’ online activities. Instead, Bark only alerts parents to potentially concerning situations. Kids can keep their privacy, and parents can save time by not having to scroll through every message.
We also have strenuous safeguards in place to protect your family’s data. All databases, physical servers, and web browsing sessions are encrypted to help secure your child’s data and give you peace of mind that their information is protected. We also comply with more privacy regulations than are legally required of us.
Bark was founded by a dad of two looking for a way to help keep his kids safe online while preserving their privacy. Brian Bason, our CEO, left Twitter to start a company that would help parents protect their kids online and in real life — including his own. We understand that parenting with technology is hard — after all, we’re the first generation of parents to raise kids with smartphones. Because of this, everything we do is guided by our perspective as parents trying to help protect kids in the digital age.
Featured Resources
Online Safety Blog
The Bark blog keeps parents up to date on the latest tech trends, apps, and more.
Parenting in a Tech World
Parenting in a Tech World is a helpful how-to guide for raising kids in the digital age.
Childhood 2.0
Bark is featured in Childhood 2.0, an eye-opening documentary about the dangers kids face online.
Leadership Team
Brian Bason
Chief Executive Officer
As CEO, Brian founded Bark as a solution to help parents work together with their children to navigate the dangers of today’s digital world. An entrepreneur with more than 20 years of experience as a technology product lead and executive, Brian is also a parent who knew he could address a critical void in internet safety solutions by creating one that is easy for parents to use while also affording children their privacy.
Brandon Hilkert
Chief Technology Officer
As CTO, Brandon is focused on delivering technology solutions to help protect our children from the dangers of the internet. As a technology leader with more than 20 years of industry experience, Brandon is also a parent of two young children and wants the internet to be a valuable place for them to learn while also being protected.
Titania Jordan
Chief Parenting Officer
As the Chief Marketing Officer and Chief Parenting Officer of Bark, Titania is a renowned thought leader on digital parenting and has contributed to pieces in The Wall Street Journal, Forbes, Huffington Post, Fox Business, Daily Mail, USA Today, Vogue, and more. She recently co-authored a game-changing book that helps families navigate the digital age called Parenting in a Tech World.
Recent Press Releases
- Talkspace and Bark Technologies Partner to Equip Teens with Essential Mental Health Resources Right from Their Bark Phones
- Bark Technologies Announces Launch of Bark Watch for Kids
- The Mom's Choice Awards Names the Bark Phone for Kids Among the Best in Family-Friendly Products
- Bark For Schools Announces Major Safety Initiative with Local School Parent Organizations
- Bark Phone for Kids Named to TIME's List of the Best Inventions of 2023
- Bark Technologies and Vilo Living Announce Partnership
- Bark Technologies Releases 2022 Annual Report
- Bark Technologies Announces a Strategic MVNO Agreement with T-Mobile Enabling Mobile Service for its Bark Phone Featuring Children's Online Protection
- Calix Launches Its 6th Revenue EDGE Managed Service, Social Media Monitoring From Online Safety Leader, Bark, Enabling Broadband Providers To Help Protect Families From Cyberbullying
- Bark Technologies To Release Smartphone With Robust Customization Options for Families
- Bark Technologies Secures $30 Million Series C For Global Expansion
- Calix Revenue EDGE Suites Expand With Online Safety Leader, Bark
- Bark Technologies Launches Parental Control App in Australia
- Bark Technologies Expands Into Guam
- Bark Technologies Announces New Location Alerts Feature
- Bark Technologies Expands Online Safety Service To South Africa
- Bark Technologies Releases 2021 Annual Report
- Bark Technologies Adds Detections to Microsoft Teams
- C Spire, Bark Partner to Make Internet a Safer Place for Families, Children
- Bark and Pinwheel Partner to Release Safest Mobile Device on Market for Kids
- Bark Releases 2020 Annual Report
- Parenting in a Tech World book Hits Shelves
- Bark Introduces Screen Time Management
- Bark Technologies Acquires Router Limits
- Varsity Esports Foundation Partners with Bark
- Lenovo’s LanSchool Partners with Bark to Expand Safety Solutions
- Bigo Live Partners with Bark Technologies
- EarthLink Launches Safe Internet Solutions for Families
- Bark Partners With Stratix Corporation To Launch First Mobile Education Technology Program
- CenturyLink Partners With Bark Technologies To Promote Online Safety
Media Inquiries
For press-related inquiries, contact our Director of Media Relations.
