Media Kit

Bark is a parental controls company that helps families keep their kids safe online and in real life. Our products include an app, a phone, and an in-home filtering device.

With Bark’s award-winning, advanced technology, parents can:

• Monitor texts, emails, photos and videos, files, social media platforms, and apps
• Get alerts for potential dangers in online activities
• Create custom screen time schedules
• Block websites and apps
• Track location in real time
• And more

Bark’s artificial intelligence (AI) scans for worrisome content in children’s texts, emails, photos, videos, and content in 30+ apps and social media platforms. Our state-of-the-art AI does more than flag simple keywords, however. Bark’s algorithm analyzes language in context and is trained to recognize the ever-evolving nuances of kid, tween, and teen slang — including memes, emojis, and more.

As kids, tweens, and teens grow into adults, we believe they need to learn how to live and thrive with technology — which is why we don’t give parents unfettered access to their kids’ online activities. Instead, Bark only alerts parents to potentially concerning situations. Kids can keep their privacy, and parents can save time by not having to scroll through every message. We also have strenuous safeguards in place to protect your family’s data. From our team of dedicated customer support specialists to the helpful advice and recommended actions from child health and wellness experts that accompany alerts, we provide parents with guidance, kindness, and peace of mind.

Bark was founded by a dad of two looking for a way to help keep his kids safe online while preserving their privacy. When he discovered that no such tool existed, he created one himself. We understand that parenting with technology is hard — after all, we’re the first generation of parents to raise kids with smartphones. Because of this, everything we do is guided by our perspective as parents trying to help protect kids in the digital age.