Media Kit

Bark is an award-winning online safety solution that was founded in 2015 to help keep kids safe online and in real life. Bark’s content monitoring, screen time management, and web filtering tools provide comprehensive online protection for families.

Bark’s artificial intelligence (AI) scans for worrisome content in children’s texts, emails, photos, videos, and content in 30+ apps and social media platforms. Our state-of-the-art AI does more than flag simple keywords, however. Bark’s algorithm analyzes language in context and is trained to recognize the ever-evolving nuances of kid, tween, and teen slang — including memes, emojis, and more.

As kids, tweens, and teens grow into adults, we believe they need to learn how to live and thrive with technology — which is why we don’t give parents unfettered access to their kids’ online activities. Instead, Bark only alerts parents to potentially concerning situations. Kids can keep their privacy, and parents can save time by not having to scroll through every message. We also have strenuous safeguards in place to protect your family’s data. From our team of dedicated customer support specialists to the helpful advice and recommended actions from child health and wellness experts that accompany alerts, we provide parents with guidance, kindness, and peace of mind.

Bark was founded by a dad of two looking for a way to help keep his kids safe online while preserving their privacy. When he discovered that no such tool existed, he created one himself. We understand that parenting with technology is hard — after all, we’re the first generation of parents to raise kids with smartphones. Because of this, everything we do is guided by our perspective as parents trying to help protect kids in the digital age.

Bark helps protect more than 5 million kids across the U.S. and has alerted parents to tens of millions of potential issues. In 2020, we analyzed more than 2.1 billion messages across texts, email, YouTube, and 30+ apps and social media platforms in our annual report. Noted findings include:

• 76.7% of tweens and 82.0% of teens experienced cyberbullying as a bully, victim, or witness.
• 45.5% of tweens and 66.3% of teens engaged in conversations about depression.
• 70.9% of tweens and 87.9% of teens encountered nudity or content of a sexual nature.
• 41.4% of tweens and 66.6% of teens were involved in a self-harm/suicidal situation.
• 78.0% of tweens and 91.1% of teens engaged in conversations surrounding drugs/alcohol.
• 88.5% of tweens and 94.1% of teens expressed or experienced violent subject matter/thoughts. 

To date, Bark has also helped prevent 16 school shootings and offers free content monitoring for more than 2,800 schools and districts nationwide