We’re parents.
We get it.
Bark was born from the same worry that keeps every parent up at night — the need to keep our kids safe in a world that’s increasingly digital. So, we built the tools we wished existed.
Where it all started
A dad’s mission became a movement
In 2015, Brian Bason — a father of two — looked at the digital landscape his children were growing up in and realized there was a critical gap. Parents needed real tools to help them navigate the online world alongside their kids, not just filters or locks, but genuine insight into what their children experience online.
So he built Bark. Not as a corporation, but as a parent who understood the stakes. From day one, the mission was simple: give families the awareness and tools they need to keep kids safer — without breaking the trust between parent and child.
Our journey
10 years of putting families first
From a small team with a big idea to helping protect millions of kids — here’s how we got here.
2015
Bark is born
CEO Brian Bason, a dad of two, founds Bark with a mission to help families navigate the digital world safely.
2018
Bark for Schools launches
After the Parkland tragedy, Bark offers free monitoring to all K-12 schools in the U.S. — no strings attached.
2020
Millions of families covered
Bark grows to monitor 30+ apps and platforms, becoming the go-to safety tool for families nationwide.
2023
The Bark Phone arrives
Designed with parent feedback, the Bark Phone launches as the first phone built from the ground up for child safety.
2024
The Bark Watch launches
For kids not quite ready for a phone, the Bark Watch gives families GPS tracking and messaging with built-in safety.
Today
More than 7 million kids covered by Bark
Bark for Schools helps protect students in thousands of districts, while millions of families across the US, South Africa, and Australia use Bark at home everyday.
Our impact
The numbers behind our mission
Every alert, every conversation started, every crisis averted — it all adds up to safer childhoods.
What we’ve built
Tools that grow with your family
From a child’s first device to their teenage years, Bark has a solution for every stage of the journey.
Bark Watch
A smartwatch for kids not quite ready for a phone. GPS tracking, monitoring, contact management — and no browsers or social media.
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Bark Phone
Built from the ground up with parents in mind. Content monitoring, app approvals, 24/7 location tracking and more are built right in.
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Bark App
The parental control app that does it all — monitoring texts, emails, and 30+ social platforms, with location tracking and screen time controls included.
Learn moreThe people behind Bark
Led by parents who care
Our leadership team isn’t just experienced in tech — they’re experienced in bedtime negotiations, carpool logistics, and the real-life challenges of raising kids today.
Giving back
Free protection for every school
After the tragic shooting in Parkland, Florida, we knew we had to do more. Bark opened its monitoring service to every K-12 public and private school in the country — completely free. No contracts, no upsells, no strings attached.
Today, more than 3,400 school districts rely on Bark for Schools to help protect their students from cyberbullying, self-harm, threats of violence, and other digital dangers.
Learn more
Trusted partners in child safety
Join millions of families
who trust Bark
Whether you’re navigating your child’s first device or their teenage years, Bark is here to help. Built by parents, for parents.
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