What Utah kids are really seeing online
Bark analyzed over 11.1 billion messages last year across texts, email, YouTube, and 30+ apps and platforms. Here’s what that looks like for families in Utah, and how you can help other parents see it too.
Source: Bark 2025 Annual Report, Utah data, school-based accounts excluded
The Data
Sexual content
84
%
encountered content
of a sexual nature
Self-harm/suicide
64
%
were involved in a self-harm/
suicidal situation
Anxiety
48
%
used language or were exposed to language about anxiety
Drugs/alcohol
84
%
engaged in conversations surrounding drugs/alcohol
Bullying
89
%
experienced bullying as a
bully, victim, or witness
Depression
62
%
engaged in conversations
about depression
Disordered eating
33
%
engaged with or encountered content about disordered eating
Risky contacts
8
%
encountered a risky
contact online
Violence
90
%
expressed or experienced violent subject matter/thoughts
Why this matters
Kids today grow up with the internet in their pocket, and most of what they encounter never makes it into a conversation with a parent.
Bark exists to close that gap, one conversation, one family, one community at a time.
HOW BARK CAN HELP
Built to catch what others miss
The Bark Phone and Bark Watch look out for the moments that matter,
in texts, photos, videos, and more, so you're always one step ahead.
The Bark Phone and Bark Watch look out for the moments that matter, in texts, photos, videos, and more, so you're always one step ahead.
Bark Phone
$29/mo + device
Bark Watch
$15/mo + device
Do you have interest in helping us reach local parents in your area?
Join Utah’s ambassador network and help other families understand what their kids are seeing online.
Meet us IRL
September 5
Utah Avalanche Mayor's Cup, Regional Athletic Complex
September 7
Utah Avalanche Mayor's Cup, Regional Athletic Complex