Chat, Social Media
Is Moxies Safe? A Moxies App Review for Parents
Recommended Age
8 and up
Overview
Most social apps weren’t built with kids in mind, let alone tween girls. Moxies is trying to change that. Founded by Juliette Blake (who’s been building platforms for girls since she was 16 and is now a mom of three herself), Moxies is a gamified social app made specifically for girls ages 8 to 12. The idea is to give girls a healthier first step into digital life, with safety built in from the ground up rather than added on as a setting parents have to find and turn on.
Instead of photos, followers, and public profiles, girls build and customize an avatar called their “Moxie” and complete quests β polls, quizzes, and challenges β that unlock new ways to customize their Moxie. There’s also an optional private chat feature for girls to connect with friends they already know, all built with thoughtful, parent-approved, and research-backed features.
One thing worth noting: Moxies has two subscription tiers. The free Basic plan gives kids the avatar and quest features with no chat or group access at all. The paid Premium plan ($7.99/month or $69.99/year) adds private, invite-only group chats. So a big part of a family’s experience with this app depends on which plan you choose.
Harmful Content π²
Moxies is built to keep harmful content out from the start. Kids can’t upload or share any photos or videos β the entire app is text and avatar-based. If a girl types something mean or unkind in a chat, the app blocks the message and shows a pop-up encouraging her to rephrase it more kindly. Even if she overrides that and tries to send it anyway, it still won’t go through. Chats are also moderated by a combination of AI and a human moderation team, who review flagged messages for context.
Moxies also pushes against the grain by not incorporating addictive features like other platforms. Thereβs no endless scrolling or algorithm that keeps kids hooked. Instead, there are limited notifications, and the chat is turned off by default for all users from 8 pm to 7:30 am every day.
Predation π¨
Moxies has a chat option, which normally would be a red flag on any other app. But Moxies takes a completely different approach that limits a lot of the usual risk. Group chats are private and invite-only, and there’s no public search, no strangers, and no public profiles to find. Girls can only join a group using a code shared by the parent, which means parental involvement and approval are required from the very beginning.Β
It’s also worth remembering that chat is a Premium-only feature β families on the free Basic plan don’t have access to group chat at all, which removes this risk entirely.
Positive Value π
Moxies leans into the parts of social media that girls genuinely enjoy, such as self-expression, creativity, and a sense of progress, without the comparison and validation-seeking that tends to come with photo-based platforms. Instead of chasing the perfect selfie, girls build out their Moxie avatar by earning accessories through quests.Β
The quests are organized around five themes: digital literacy, confidence and self-esteem, social-emotional development, skill-building, and just-for-fun content. Moxies says the platform is research-backed and developed with input from child development experts, and reports that a large majority of girls using it show improvements in confidence, mood, and self-regulation.
Privacy π
All Moxies profiles are private by default, with no public search. During account setup, the app reminds kids not to include identifying details in their username or profile. Moxies says it collects limited data and does not sell or share data, and for full transparency, users are required to swipe through the full privacy policy upon account setup.
Parental Controls β
Kids can’t create a Moxies account on their own β a parent has to co-register alongside them, which means parents always have visibility into and access to the account. Parents also get a weekly email digest covering what their daughter has been doing on the app: quest themes, activities, and suggested conversation starters. Parents are the ones who set up and approve any group chats their daughter joins, using group codes they request directly from Moxies.
So, should my kid download it?
In a digital world where kids’ safety often feels like an afterthought, Moxies’ intentionality around tween girls’ well-being is a breath of fresh air. Any family looking for a way to introduce healthy online habits to their daughter should give Moxies a try.