Overview
If you have a toddler, there’s a good chance you already know the pink shirt, overalls, and headband by heart. Ms. Rachel is the creation of Rachel Griffin Accurso, a preschool teacher and musician who started making videos to help toddlers with speech and language development after her own child experienced a speech delay. What began in 2019 as a small channel called Songs for Littles has become one of the biggest kids’ brands around — as of 2026 the channel has more than 21 million subscribers and over 16 billion views, and curated compilations of her videos are now on Netflix, too.
Each video mixes nursery rhymes, original songs, and simple lessons on things like letters, numbers, colors, and animal sounds. Ms. Rachel talks directly to the camera, pauses to give kids a chance to respond, and is often joined by puppets and a small rotating cast of friends.
So, is Ms. Rachel good for kids? In short, yes — it’s about as wholesome as YouTube gets. But there are still a few things parents should keep in mind, mostly around screen time for the littlest viewers.
Harmful Content ❗️
There’s no harmful content in Ms. Rachel’s videos themselves. The main consideration is screen time, especially for babies. According to the American Academy of Child and Adolescent Psychiatry, children under the age of 18 months should have no screen time whatsoever, aside from brief video calls with family members, and kids 18 to 24 months should stick to educational content watched alongside a caregiver. Even high-quality videos can’t replace back-and-forth conversation with a real person, which is why Ms. Rachel works best as a supplement rather than a substitute.
Parents should also know that the main YouTube app comes with ads and autoplay. Ads can stream before one of Ms. Rachel’s videos begins, and recommendations can lead kids to lower-quality content. Watching through YouTube Kids or Netflix, or turning off autoplay, can help keep things on track
Language
There’s no inappropriate language. Ms. Rachel speaks slowly and clearly, using simple words and short sentences designed for kids who are just learning to talk.
Sex
There is no sexual content.
Violence
This channel has no violence.
Positive Value 💫
Ms. Rachel’s biggest strength is how intentionally it’s built around early language development. Speech therapists have noted that she uses some of the same techniques they use to support language development, such as repetition, pausing, parentese, and keeping language short and simple. Close-up shots of her mouth help kids see how words are formed, and frequent pauses invite them to talk, sign, or sing along.
The videos also encourage movement, with plenty of songs that get kids clapping, dancing, and stretching. And compared to many of the fast-paced, overstimulating kids’ videos on YouTube, Ms. Rachel moves at a calm, gentle pace that’s easier on young brains.
Beyond the ABCs, the channel models kindness and inclusion. Episodes feature kids and guests of different backgrounds and abilities, and many incorporate sign language alongside spoken words.
So, should my kid watch it?
Yes! Ms. Rachel is one of the best screen-time options for toddlers and preschoolers. Just keep viewing limited for kids under 2, watch together when you can, and use YouTube Kids or Netflix to avoid ads and autoplay.
