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Here’s What Most Parents Don’t Know About Snapchat

by | Apr 18, 2019 | Internet Safety Tips, Social Media Monitoring

**This blog post was updated on April 12, 2021. **

Note: This post contains images that some viewers may find offensive.

Tweens and teens flock to Snapchat to keep up with friends, create content, and see what’s new with the celebrities and brands they follow. There are a lot of fun and positive aspects of the app. The selfie filters, for example (maybe you’ve even used the puppy one!), allow users to create silly photos and videos and send them to their friends in a matter of seconds.

But is Snapchat safe for kids?

It’s well known that social media platforms like Snapchat can expose kids to inappropriate content. But apps are always changing, and even when you think you know how it all works, the latest update can make your knowledge obsolete overnight. Here we take a look at some of the dark corners of Snapchat that parents need to know about.

The Dangers of Snapchat

One of the biggest draws of Snapchat is that messages disappear after a certain amount of time — individual Snaps disappear immediately after viewing and Stories disappear after 24 hours. This can give users a feeling of freedom. The idea that the posts they create aren’t permanent, or that they can get away with posting hurtful or sexual content without consequence, is a feature that is commonly abused. But a quick screenshot or recording means that just like anywhere else on the internet, what you post can come back to haunt you.

Snapchat has a host of features that not only can expose kids to objectionable content but also possibly jeopardize their privacy and safety. Fortunately, Bark monitors Snapchat direct messages (Chats) on Android devices.

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The Discover Feature Is Full of Inappropriate Content

Snapchat has a Discover section that offers a gallery of content that users can interact with. These range from brand advertisements and online publications to posts from some of Snapchat’s more popular users. And like so much of the rest of the internet, the content in the Discover section relies on clicks to keep it at the top. This means the content that makes it here tends to be attention-grabbing. It’s basically the click-bait of Snapchat. It’s easy to guess what topic always gets a lot of clicks: Sex. The Discover section is full of it.

We’ve included a few milder screen grabs here, but some of the content is too sexual in nature to host on our website. At the same time, we think it’s important for parents to be aware of what their children have access to, so if you click on this link, you’ll get an idea of the content Snapchat is serving its users.

How to Reduce Exposure to Sexual Content

Much like other social media platforms, Snapchat has algorithms that serve content based on demographics, in-app activity, and out-of-app activity. (If you’ve ever Googled a vacuum cleaner and now your Facebook is inundated with vacuum cleaner ads, you know how this works). Snapchat does age-gate content, however. When a new user inputs their birthdate, Snapchat will show them content based on their age. So if your 13-year-old puts in their proper birthdate, Snapchat has stated that their algorithms will not expose them to age-inappropriate content.

Parents should be advised that this is a limited solution — changing your age on Snapchat only takes a tap of a button. Still, checking your child’s birthdate on a Snapchat account is a solid way to help mitigate the amount of adult content they might inadvertently see. You can even make “keep your birthday accurate” part of your tech contract with your child.

The “My Eyes Only” Feature Acts as a Locked Photo Vault

Even though Snapchat is known as the disappearing messages platform, users can save Snaps they’ve taken themselves by downloading them. They’re then easily accessed when you swipe up from the camera screen and open up Memories. This same screen is also the home of a feature called “My Eyes Only,” which lets users password protect saved photos they want to keep extra private.

To access “My Eyes Only” photos, you’ll need to know the 4-digit PIN. While on the surface this seems like it could just be additional privacy for picture storage, it could be used as a vault for potentially inappropriate photos. The photos that can be stored don’t even have to originate on Snapchat — they can be downloads, screenshots, or photos from other people, all uploaded directly from the camera roll.


Snap Map Shows User Locations

Snapchat has a feature called Snap Map that lets people see where their friends are located while they compose their Snaps. Users have decent control over how their location is shared through this feature of the app, but things can take a turn if they’re posting to Our Story.

Our Story is a feature that allows users to contribute to a public feed that shows in near real-time events happening across the world. It allows users to communicate directly within the map if they happen to be close to each other. Users don’t have to know each other to communicate — anyone can talk to anyone here.

So if your tween or teen creates a Snap that gives out personal information and sends it to “Our Story,” it can be seen by the entire community and then possibly put on the World Snap Map with whatever personal information your child has shared. For this reason, it’s important to adjust your children’s location-sharing settings to align with your family’s values.

About Bark

Bark is a comprehensive online safety solution that empowers families to monitor content, manage screen time, and filter websites to help protect their kids online. Our mission is to give parents and guardians the tools they need to raise kids in the digital age.

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