How does it actually detect problems? Does it just look for certain keywords?

Simple keyword analysis is not sufficient to detect the majority of issues. Bark uses advanced machine learning and statistical analysis techniques to recognize potential problems.

What makes you different from other products that claim to keep children safe online?

Our advanced analysis engine enables us to help keep your children safe online without requiring you to spend countless hours reading every social interaction your child has. This approach allows you to build trust and an open line of communication with your child.

What will my child think about us using Bark?

Children are generally very receptive to Bark because we are able to help protect them online WITHOUT a parent having to invade their privacy. We highly encourage families to have open discussions about online safety and how using Bark helps, and to engender trust with their children by giving them appropriate privacy online. Children appreciate that Bark does not give their parents the ability to read everything they’re doing.

How much does Bark cost?

Bark is $9 ($99 paid annually) per family (unlimited children and connections). Sign up here.

What platforms does Bark support?

We support the following social media, email, and messaging platforms:

  • Snapchat
  • Facebook
  • Twitter
  • Instagram
  • Google+
  • Tumblr
  • Gmail
  • Outlook / Hotmail
  • Yahoo! Mail
  • Comcast Mail
  • AOL Mail
  • YouTube
  • Pinterest
  • GroupMe
  • Flickr
  • WhatsApp (iOS only)
  • Kik (iOS only)
  • iOS Text Messaging / Photos / Videos / iCloud Mail / Browsing History
  • Android Text Messaging / Photos / Videos
  • Ask.fm
  • Discord

Bark also alerts you about risky app installed on your child's device. We routinely add additional platforms. If there is a certain platform you'd like us to support, let us know at help@bark.us!

What is COPPA? And why can't you monitor my child's account if it applies?

On July 1, 2013, the FTC updated Child Online Privacy and Protection Act (COPPA) to bring laws originally enacted in 1998 to the ever-changing internet. The original COPPA laws were created to help ensure that digital brands weren’t taking advantage of new marketing channels to target kids under 13. With the power of the internet and innovation, they were able to easily collect personal information from kids, track their behavior online and ultimately tailor more personalized marketing campaigns to them.

In short, if you add a child under the age of 13, we're not legally allowed to monitor their accounts unless we have verifiable parental consent in the form of a credit card added to your account.

Is Bark 100% accurate?

No parent, child, or software tool is ever perfect. It is possible that something could be missed, or that you'll get an occasional alert from us when no actual issue exists. We are a tool to help families stay safer, not a replacement for an active, engaged parent.

I want to use Bark but I can’t afford it -- can you help?

Please email us at help@bark.us.

Is Bark hard to install?

Nope! You and/or your child simply connect your child’s accounts to Bark, which takes only a few minutes.

Is my child's data secure?

Absolutely. We use SSL encryption on the website to present data to you and your children. All data analyzed is stored within an encrypted database, including backups. Security is a primary concern for us. You can rest easy knowing you and your children's data is secure.

I love Bark! What do I get if I refer my friends?

We love referrals! We'll give you $20 towards your subscription for each friend you refer. Just check your account when you login for your unique referral code, and share it via email, on social media and wherever else you choose!

Does Bark have an iOS app?

Parents with iOS devices can manage their account from their devices by downloading Bark - Your Family’s Watchdog for Internet Safety from the iTunes App Store. The app allows you to manage your account, review potential issues, add children, and connect accounts, update your notification settings, and more!

How does Bark work with my child's iOS device?

We use iCloud to get text messages and photos/videos from a child's iOS device. This requires that the device be backed up to iCloud. Typically, this takes place once per night. However, occasionally an iOS device will not be backed up for a few days. In those cases, we'll send you a reminder.

To see if iCloud is enabled on your iOS device, go to the settings app on your child's iOS device and click "iCloud". From there, it will show you if iCloud is enabled your child is signed in. For more information on enabled iCloud on a device, visit Apple Support. Typically, iCloud backups take place at night when your child's iOS device is connected to a power source, on Wi-Fi, and the screen is locked (not in use).

Assuming the iOS device is backing up regularly, Bark will get the data from the previous night sometime during the following day.

Additionally, if you are currently sharing an iCloud login, you may want to consider switching to Apple's Family Sharing. This would give each person their own Apple ID and iCloud login information, but let everyone stay connected.

Does Bark have an Android app?

We have 2 Android apps -- one for parents to manage their account and one to be installed on the child's device.

To sign up or manage your account, parents can download the Bark - Internet Safety app from the Google Play store. The app allows you to manage your account, review potential issues, add children, and connect accounts, update your notification settings, and more! **This app should ONLY be installed on the parent's device**

Bark for Kids should be installed on the child's Android device to access for Bark to monitor SMS/MMS messages, contacts, and the list of installed apps on the device.

What do I do with the Android authorization code?

To connect your child's Android device to Bark, install the Bark for Kids app on your child’s Android device. Open the Bark for Kids app on your child's phone. From the parent portal retrieve the authorization code and enter it on the child's Android device. Once the authorization code is entered, our Bark icon will disappear from the phone, but the program will continue to run in the background.

Do I Need to Jailbreak or Root My Child's Phone for Bark to Work?

No, you do not need to jailbreak your child's iOS device or root your child’s Android phone for our service. We work hard, as a third-party service, to provide a program that keeps phones working properly, and not void warranties or terms of service.

Why can't I review all my child's activities?

We fundamentally believe in Bark's ability to extract potential issues from the connections we monitor. Reviewing all of your child's activities can be time consuming as a parent, in addition to causing the child to feel like they're constantly being watched. We've seen many examples of children creating alternate profiles on social media to get around more traditional, manual monitoring. Our hope is that Bark can reduce this friction, allowing your children to feel free to express themselves online in a safe and responsible way.

What is Bark's Paid Affiliate Program?

Bark's Paid Affiliate Program is for schools and nonprofits to introduce our services to their parent community while receiving quarterly grants. When your organization partners with us, we provide an ongoing 25% revenue share of family membership fees generated by your efforts. If you are a school district or a nonprofit at a state or national level, please contact Tara Noftsier directly at tara@bark.us to discuss how the program is structured for these levels.

Benefits to your organization include:

  • Supports safe environment for youth
  • Provides continuous revenue stream
  • Uses existing communication channels with parents to easily promote program

What's to stop a child from opening a new account under a different login/password?

Nothing, however Bark detects changes in activity over time and notifies you if one of your child's accounts has significantly less activity as compared to previous periods. This drop-off often indicates the child may be using a different account on that same platform, or perhaps using a new platform altogether. Either way, it's worth asking the child about their change in usage and understanding why it might be the case.

What languages do you support?

Our algorithms are currently trained in English. We are looking to add new languages in the near future.

Does Bark work on web browsers, Macs, or Windows?

We are currently focused on supporting platforms on which children directly send and receive messages (social networks, messaging apps, and email).

Does Bark analyze images and videos?

Bark analyzes both images and video associated with a message (including those from text messages). They're analyzed for nudity, violence and other inappropriate content -- including layered text added after the fact.