Bark’s Annual Report 2023
Every year, we analyze the rate at which children encounter problematic content and people online. This year, we processed an astounding 5.6 billion activities on family accounts across texts, email, YouTube, and 30+ apps and social media platforms.
Kids have complex digital worlds, and these activities represent late-night DMs, urgent texts with friends, and comments on countless apps — places where children communicate the most frequently. Bark’s software monitors these conversations in places where parents may not even know to look.
The percentages for each category represent the number of Bark users who were sent alerts when their child engaged with or encountered a particular subject matter.
A note from Brian Bason, Bark’s CEO
2015 feels like a lifetime ago when I started Bark, and the world has changed tremendously since then — technology, social media, and digital culture move lightning fast.
But so does Bark, and we continue to evolve to help keep kids safe online and in real life.
Looking back on 2023, I’m incredibly proud of the continued impact we have had on families and communities. Bark alerts help save lives, but they also help families grow closer, prompt hard but important conversations, and give parents invaluable insight into their children’s lives.
This year’s data shows some promising trends — serious issues like depression, suicidal ideation, and bullying are all on a downward trajectory year-over-year, which is really encouraging to see.
I suspect this stems from the country moving past the hardest years of the pandemic, when lockdown and virtual learning had detrimental effects on children’s mental health. In addition, it shows that parents are becoming more engaged in their kids’ online worlds, something that every child deserves.
Disordered eating, on the other hand, is on the rise, which indicates a need for more education and more support for families.
There will always be new online safety issues to tackle, and Bark will continue to evolve to meet the needs of families when it comes to online safety.Brian BasonCEO, Bark